Juliana Krych — Marketing Strategist & AI in Marketing

I help businesses turn content and social media into a system that generates leads — not just reach. I work with founders and marketing teams who already create content but it doesn't convert. I design the path from post to lead: the message, the next step, the response logic, and the AI workflows that make it repeatable.

Key results

• Supported high-volume lead generation activities across multiple B2C financial products
• Contributed to marketing budget planning and allocation across paid, organic, and automation-supported channels
• 5+ years in marketing
• Co-authored a 255-page AI adoption workbook published on Amazon

What I do

Most marketing teams are stuck in a loop: more content, more posts, more effort — but no clear path from content to lead. The problem is rarely the content itself. It's the missing system: no clear CTA logic, no follow-up structure, no conversion layer. I build that layer.

• No system connecting content to leads
• Social media that builds reach but not pipeline
• AI tools adopted without a workflow
• Chatbots that don't qualify or convert
• Products that are hard to explain clearly

Services

1. Social media to lead flow — Turning social media presence into a structured lead generation system with clear CTAs, response logic, and conversion paths.
2. Chatbot logic and lead qualification — Designing chatbot flows that segment users, answer key questions, and route qualified leads to the next step.
3. Content strategy and system design — Building a content system that serves both reach and conversion — structured, repeatable, and aligned with business goals.
4. AI workflow integration — Implementing practical AI tools into marketing workflows: content production, compliance review, audience research, and reporting.
5. Marketing audit for complex products — Analysing how a product is communicated and identifying gaps in messaging, positioning, and lead flow.
6. Product marketing for regulated or complex products — Developing clear, compliant communication for products that are difficult to explain or operate in regulated environments.

Proof — Helpfind (Financial Services, B2C)

• Supported high-volume lead generation activities across multiple B2C financial products
• Contributed to marketing budget planning and allocation across paid, organic, and automation-supported channels
• Grew the main Facebook channel into a large-scale owned media channel within one year
• Increased organic lead volume significantly within 12 months
• Designed and implemented a Facebook chatbot flow that materially increased chatbot-generated leads after launch
• Improved the qualification flow for chatbot-generated leads into the next stage of the process

Proof — Go Automate (AI Education & Automation, B2B)

• Co-created launch-ready content system including the structure of the first 60 video assets
• Built scripting workflow and AI avatar production process in HeyGen
• Developed analytics structure for iterative content development
• Co-developed and published a 255-page AI adoption workbook for business owners and teams
• Led product marketing positioning and messaging for the platform

Selected Projects

01 — Facebook chatbot flow for lead generation

I designed and implemented a Facebook chatbot using Chatfuel to segment users, answer key questions, and redirect traffic to relevant landing pages and forms. Result: the chatbot materially increased lead capture after launch and improved the qualification flow into the next stage.

02 — Communication and rollout support for regulated products

I worked on new product communication from concept through launch: landing page messaging, form logic, basic lead/opportunity communication, email sequence logic, and lead source testing.

03 — Legal communication framework and AI assistant for compliance review

I independently created a communication framework aligned with legal requirements and built an AI assistant that helped the marketing team review content for compliance and communication quality. Result: The team gained clearer standards and practical support in day-to-day content creation.

04 — AI-supported launch content system for Go Automate

I co-created a launch-ready content system including the structure of the first 60 video assets, scripting workflow, AI avatar production process in HeyGen, and an analytics structure for iterative content development.

05 — Product card framework for faster launches

I created a product card and rollout structure that organized product description, customer profile, tone of voice, key links, and cross-team responsibilities. Result: Product rollout became faster and clearer through better structure, ownership, and task clarity.

Who this is for

You already have content — but it doesn't generate leads consistently. You're investing in social media, but it builds reach, not pipeline. You want to use AI in marketing, but don't know where to start. You have a complex or regulated product that's hard to communicate clearly. You need structure, not just ideas.

Published Work

Co-author of a 255-page AI adoption workbook for business owners and marketing teams. Published on Amazon in December 2025. The book covers practical AI use in marketing workflows, content production, and business operations.

Contact

Book a 30-minute call or connect on LinkedIn: linkedin.com/in/juliana-krych